Wedding & Event Branding 101
“Wedding Branding” is one of our favorite event trends of 2015, but what does it really mean and why should you consider it for your wedding?
Wedding Branding (noun): keeping all elements of your wedding design within a specific style that expresses who you are as a couple, giving the event a cohesive look and feel from start to finish.
According to Diana Lyubich, owner and creative mind behind Grid Creative Studio, event branding can include many things, but most often begins with a logo. “It may seem odd having a “logo” for your wedding,” says Diana, “but wedding logos are simply graphic representations of the couple’s names.” The names can be in the form of initials, a monogram, their first names, or their new last name. It can also include other special details like your wedding date, location and theme. “When you develop an event logo, you are determining the overall mood and feeling of the wedding, as well as the color palette.”
Creating a logo or graphic that is unique to your wedding gives you an element to use in all stages of your wedding, from stationery to wedding favors. Not only does this infuse personality into your event, it also adds cohesion and continuity from start to finish. “Your logo sets the tone for everything,” adds Diana. “The fonts that are used create a feeling – will this be a classic, black tie soiree or a casual flip-flops in the sand affair? ”
There are so many ways to incorporate your “wedding logo” into your wedding day! Just about anything “paper” can be personalized, including invitations, bar napkins, menus, place cards, and programs. Other unique options include screen printed pillows in the lounge area, video DJ graphics, welcome signs, floor decals and lighting, and packaging for favors. The options truly are endless.
So why consider branding your wedding? According to Diana, “Event branding is an opportunity to elicit emotional responses from your guests. It’s all about the little visual details that most people don’t think about, but once it’s done, everything just works. Without missing a single detail, your guests get the feeling of attending something truly special.
Grid Creative Studio is an NC based design studio specializing in stationery and event branding for weddings and events. From start to finish, they offer customizable and individual service with a fresh approach and amazing eye for design! These examples of event logos were all created by Diana of Grid Creative Studio!