The Diamonds Direct team of experts works extremely hard each day to ensure an authentic, refined, and risk free shopping environment with one goal in mind – your confidence in your purchase. We want you to leave our showroom without a doubt that you choose the right diamond for you at the right price for you.
We achieve this by providing an extensive diamond education to each of our customers. Diamonds Direct will reveal many industry standards, insights, and secrets that most retailers would never disclose to you. This gives you, our customer, the power to make an informed buying decision.
This education is supported by a huge inventory, unsurpassed by any retailer in the South. Our selection of mounted and loose diamonds ranges in carat weight, diamond shape, diamond quality, and certification. This coupled with over 5,000 engagement ring mountings and wedding bands to compliment the stone of your choice. Should you choose to create something more unique, our custom design department will work with you to create a one of a kind piece that will be yours and yours alone.
We confidently back each of our products with unmatched guarantee and warrantees- including a money back guarantee, lifetime upgrade, price protection, complimentary jewelry maintenance, complementary appraisals, and so much more. We ensure peace of mind that your precious purchase will be cared for long after the initial purchase has been made.
How are we able to make these promises to you? Diamonds Direct has a rich history in the diamond industry with over 50 years’ experience in all aspects of the industry. Today, Diamonds Direct is proudly involved in the entire diamond process, from the rough to the cutting to the finished product in our showrooms. This process allows us to control the quality of the product presented to you and helps us save you money by cutting out a long list of middlemen in the process.
The end result- value. Our ultimate goal is to gain your trust and satisfaction for a lifetime. We take pride in providing professional guidance and promise you to work hard to gain your confidence and exceed your expectations with each purchase.
Selection, education, value and guidance – redefined for you. We look forward to gaining your business.